Saying “Bye” to Craig Eye

For more than a year, I have gradually been replacing the Craig Eye name and logo with the now-familiar Insight Eyecare logo. I am happy to announce that our transformation is complete.

It all started on Facebook, where fans had the opportunity to vote for their favorite Insight Eyecare logo design.

Then, we got snazzy new embroidered shirts.

But the biggest thrill came this month when new signs went up in front of both our White Oak and Kilgore locations.

Loyal readers of this blog know that I always sign off with “I care for you.” While dismantling the neon Craig Eye sign at the Kilgore location, I realized I could rearrange the letters to form a play on words. Don’t tip off the folks at Apple, but the building now says “iCare.” (The rest of the letters are on order.)

Not all the recent changes have been about rebranding. In the past two years, Insight Eyecare has added an array of advanced diagnostic equipment in order to provide you with the best optometric care available in East Texas. I will be featuring some of the equipment in future news bulletins.

Dr. Jeff Pinkerton
iCare for you.